The Hanoi Beer Alcohol and Beverage JSC (Habeco) missed its 2017’s revenue target, with sales slipping as consumers increasingly opt for international brands.
Two Belgian confectionary majors have announced a significant joint-venture that sets out to expand their combined presence and supply-chain in Vietnam and transform them into a regional 'powerhouse'.
Foreign foods and drink brands have the strongest brand name
recognition and loyalty in Vietnam with the exception of one local
company, according to new research.